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The Golden Formula: AI-Powered Content Ideas for Local Entrepreneurs

In today's fast-paced, digital-driven world, local small businesses need to consistently produce fresh content to stay relevant and engage their audiences. Whether it's for email marketing, social media, blogging, or other forms of content marketing, the struggle to generate unique and impactful content ideas is real. But, what if I told you that you could leverage cutting-edge AI technology like ChatGPT to serve as your ever-reliable content idea generator?

Below, I'll walk you through a simple yet comprehensive process to harness the power of ChatGPT for an endless stream of content ideas tailored specifically for local small businesses.

The Formula for ChatGPT Success

Before we dive into the depths of this guide, I want to introduce you to a powerful tool that's going to revolutionize the way you brainstorm and create content. Imagine having a formula, a simple "fill in the blank" sentence, which once completed, unlocks a treasure trove of unique and tailored content ideas for your local business. The beauty? By the end of this article, you'll have all the knowledge needed to utilize this formula effectively.

Here's the golden formula:

"Acting as an expert marketer, can you write a list of content ideas and/or titles for a __________ (local small business type from Step #1) for the intended purpose of creating a _________ (content type from Step #2), focused on the topic of _________ (angle from Step #4) about _________ (subject from Step #3)?"

This simple yet impactful prompt harnesses the power of AI, allowing you to craft content ideas without the painstaking process of ideation. By just filling in these blanks, you tap into an advanced AI's creativity and knowledge, making it an indispensable ally in your content creation journey. Whether you're overwhelmed by the sheer possibilities or facing the notorious writer's block, this formula will prove to be your ultimate weapon in producing engaging content tailored for your specific needs. So, let's unlock this potential together!

Step #1: Define Your Category

Kick off the process by selecting or defining the category that best describes your small business. This helps the AI understand the context and industry nuances. You can choose from a wide range of categories like retail stores, specialty shops, health and wellness centers, etc., or specify your own unique business type.

Here are the categories to choose from:

  1. Retail stores (clothing, electronics, furniture, etc.)

  2. Specialty shops (bookstores, gift shops, boutiques, etc.)

  3. Restaurants, cafes, and bakeries

  4. Bars, pubs, and nightclubs

  5. Grocery stores and farmers' markets

  6. Personal care services (hair salons, spas, barbershops, etc.)

  7. Home services (plumbers, electricians, cleaning services, etc.)

  8. Repair services (appliances, electronics, shoes, etc.)

  9. Automotive services (mechanics, car washes, tire shops, etc.)

  10. Health and wellness (yoga studios, gyms, martial arts studios, etc.)

  11. Professional services (accountants, lawyers, consultants, etc.)

  12. Medical practices (dentists, optometrists, chiropractors, etc.)

  13. Pet services (grooming, pet sitting, veterinary clinics, etc.)

  14. Childcare services and educational services (tutoring, language schools, etc.)

  15. Art and craft studios (pottery, painting, photography, etc.)

  16. Entertainment venues (theaters, escape rooms, arcades, etc.)

  17. Travel agencies and tour operators

  18. Local accommodation (bed and breakfasts, boutique hotels, etc.)

  19. Real estate agencies

  20. Insurance agencies and financial services

  21. Landscaping and gardening services

  22. Print shops and graphic design services

  23. Computer and IT services

  24. Tailoring and alterations services

  25. Courier and delivery services

Step #2: Choose Your Content Type

Depending on where you want to publish your content or the format you're most comfortable with, pick the content type you want ideas for. This could range from digital content like blog posts, social media updates, and email campaigns, to offline materials like print advertisements and event materials. It's best to tell ChatGPT exactly what sort of content that you are looking for help creating, like always the more specific, the better.

Here are a couple of lists of some of the content types: Online Content:

  1. Blog posts and articles

  2. Social media posts (Facebook, Instagram, Twitter, LinkedIn, etc.)

  3. Email newsletters and campaigns

  4. Videos (tutorials, product demos, interviews, etc.)

  5. Podcasts and audio content

  6. Webinars and live streams

  7. Infographics and visual content

  8. eBooks, guides, and whitepapers

  9. Case studies and success stories

  10. Testimonials and customer reviews

  11. Online courses and workshops

  12. Interactive content (quizzes, polls, surveys, etc.)

  13. Mobile apps and games

  14. Website content and landing pages

  15. Search engine optimized content (SEO)

  16. Press releases and news updates

  17. Sponsored content and guest posts

  18. User-generated content (UGC)

  19. Memes, GIFs, and other shareable content

  20. Digital brochures and catalogs

Offline Content:

  1. Print advertisements (magazines, newspapers, etc.)

  2. Brochures, flyers, and leaflets

  3. Business cards and stationery

  4. Signage and banners (storefront, billboards, etc.)

  5. Direct mail campaigns (postcards, catalogs, etc.)

  6. Product packaging and labels

  7. Promotional merchandise (t-shirts, mugs, etc.)

  8. Event materials (invitations, programs, etc.)

  9. Print newsletters and magazines

  10. Posters and wall graphics

  11. Window decals and clings

  12. Radio and television commercials

  13. Branded uniforms and clothing

  14. Sponsorship materials (logos on event banners, etc.)

  15. Trade show displays and promotional materials

  16. In-store promotions and displays

  17. Educational materials (books, pamphlets, etc.)

  18. Public relations materials (press kits, media advisories, etc.)

  19. Photography (product, lifestyle, event, etc.)

Step #3: Decide Your Angle

Content isn't just about conveying information; it's about delivering it in an engaging manner. By choosing an angle, you're defining the perspective or approach your content should take. From listing common mistakes and tips to diving deep into historical trends or future predictions, there's an array of angles to give your content that unique twist.

Here is an expanded list of content angles that can be applied to a variety of subjects:

  1. Mistakes

  2. Myths

  3. Tips

  4. Inspiration

  5. Objections

  6. Controversies

  7. Software/Tech

  8. History

  9. Trends

  10. Benefits

  11. Drawbacks

  12. Case studies

  13. Personal experiences

  14. Industry leaders and influencers

  15. Statistics and data

  16. How-to guides

  17. Frequently asked questions (FAQs)

  18. Comparisons and contrasts

  19. Best practices

  20. Success stories

  21. Challenges and solutions

  22. Interviews and expert opinions

  23. Top lists (e.g., Top 10, Top 5)

  24. Beginner's guides

  25. Future predictions and speculations

  26. Cultural perspectives

  27. Sustainability and environmental impact

  28. Health and wellness

  29. Behind-the-scenes insights

  30. Tools and resources

  31. Budget-friendly options

  32. Travel and regional variations

  33. DIY projects and ideas

  34. Testimonials and customer stories

  35. Seasonal and holiday-related content

  36. Fun facts and trivia

  37. Product or service reviews

  38. Personalization and customization

  39. Recipe ideas and cooking techniques

  40. Misconceptions

  41. Dos and don'ts

  42. Innovations and technological advancements

  43. Common pitfalls and how to avoid them

  44. Community and social impact

  45. Lifestyle and daily routine integration

  46. Educational content and tutorials

  47. Time-saving hacks and shortcuts

  48. Alternative uses and applications

  49. Step-by-step processes

  50. Infographics and visual content

Step #4: Specify Your Singular Subject

Interested in a comprehensive spreadsheet format that allows you to tailor subjects and angles to your liking? Click on the link below to download the FREE Golden Formula A.I. Spreadsheet:

CSBM Golden Formula A.I. Spreadsheet - Sheet1
Download CSV • 2KB

At the core of your content lies a singular subject —a singular subject that will be the primary focus of your content. This word or phrase can be highly versatile, allowing it to be effortlessly combined with various angles to generate a myriad of content ideas.

For this exercise, let's take the "Angle" (discussed in Step #3) "Dog Park" as an example. With this central theme in mind, you can explore a range of angles to derive content that's both fresh and relevant:

  • Mistakes: Identify common blunders people might make related to the topic.

    • "Common mistakes pet owners make at the dog park."

    • "5 blunders to avoid during your dog's first dog park visit."

  • Myths: Address any misconceptions or false beliefs about your chosen subject.

    • "Debunking myths about dog parks."

    • "Are dog parks really unsafe? Busting common misconceptions."

  • Tips: Offer helpful suggestions or guidelines.

    • "Top tips for ensuring a positive dog park experience."

    • "How to introduce your puppy to the dog park for the first time."

... and the list goes on with the various angles provided in your original outline.

The beauty of this approach is its scalability. By just choosing an angle, you can generate a plethora of content ideas that cater to different facets of the subject. Whether you manually mix and match or use an AI tool like ChatGPT, the possibilities become nearly endless, ensuring your content remains diverse and engaging.

Your Golden Key to Endless Content Ideas

Before we wrap up, let's revisit the magic formula we've journeyed through in this post. This is the tool that can open up endless possibilities for your content creation process, saving you time, energy, and potential headaches.

Here's the golden formula, once more for emphasis: "Acting as an expert marketer, can you write a list of content ideas and/or titles for a __________ (local small business type from Step #1) for the intended purpose of creating a _________ (content type from Step #2), focused on the topic of _________ (angle from Step #4) about _________ (subject from Step #3)?"

It might look simple, but its power is immense. Each blank you fill transforms the generic into the specific, crafting a laser-focused request that leverages the vast potential of AI to serve up fresh, relevant, and engaging content ideas tailored just for you.

Ready to see the magic in action?

Click here to enter your custom prompt and watch the ideas flow! Remember, creativity knows no bounds. Don't hesitate to play around with different combinations, topics, and angles. The more you experiment, the better you'll get at pinpointing the exact content that resonates with your audience. Here's to your success in content creation!


ChatGPT offers a revolutionary way for small businesses to brainstorm and develop content ideas without spending hours in ideation sessions or hiring expensive consultants. By simply defining your business type, content form, subject, and angle, you can tap into the AI's extensive knowledge base and creativity to produce a plethora of content ideas tailored for your local small business needs.

Give this method a try, and you'll find that the daunting task of content creation just became a whole lot easier!

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